Google reviews matter – don’t leave them to chance.

More consumers are reading online reviews than ever before.

77% of consumers ‘always’ or ‘regularly’ read online reviews when browsing for local businesses (up from 60% in 2020).

Given the significance of Google Reviews on an organisations local search rankings and website conversion percentage, it is surprising how many businesses simply leave their review score to chance.

A small amount of focussed effort to improve a review score can reap rewards in terms of higher Google rankings, more website traffic and increased website conversions. What’s not to like?

4 steps to optimising your Google reviews

Step 1
Ask clients for a Google review at the ‘Golden moment’.

For example, a Google review can be requested as part of a post completion ‘best wishes for your new home’ courtesy email.

Step 2
Send reminders

A gentle reminder should be sent if no review has been received after 1 or 2 weeks.

Step 3
Respond to all reviews

Briefly respond to all reviews via your Google Business admin area. Google rewards businesses that can be seen to be responding to reviews (good or bad ones).

Step 4
Go to Step 1